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Since its inception in 1937, the American Marketing Association (AMA) has remained committed to the advancement of excellence in the field of marketing. It was this commitment which fostered the establishment of Alpha Mu Alpha in spring of 1981. Alpha Mu Alpha, is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty. Under the auspices of the AMA, a selected advisory committee of marketing educators designed the Alpha Mu Alpha recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis. The eligibility requirements illustrate this objective.

Alpha Mu Alpha Membership

Membership status in Alpha Mu Alpha is available to individuals who attend a college or university having an established AMA collegiate chapter, and/or who attend a regionally or nationally accredited institution. The appropriate faculty advisor nominates marketing students in the semester of their graduation who meet the academic standards, nominees are then asked to submit the Online Alpha Mu Alpha Form here.


Individuals meeting one of the requirements below are eligible for nomination by their AMA Faculty Advisor (or a tenured Marketing faculty for those Universities without an AMA Chapter) into Alpha Mu Alpha. Acceptance includes membership in the Honorary, a personalized certificate, Alpha Mu Alpha lapel pin, and a navy graduation cord.

  • Senior Undergraduate Students – All marketing students holding a minimum overall G.P.A. of 3.25.
  • Graduate Students – All students in the top 20% GPA of all students in the Masters program and concentrating in marketing. A concentration is considered a minimum of two graduate marketing courses beyond the core graduate course in marketing.
  • Doctoral Students – All doctoral students majoring in marketing who have completed their course work and passed their comprehensive examination.
  • Marketing Faculty – A member of the instructional, research, or administrative staff of the school, holding full-time appointment in marketing, may be inducted upon the attainment of tenure at that school. For those faculty/institutions where tenure is not applicable, the individual must have completed six (6) years of such work at the institution.
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